Move forward faster, without the guesswork.
We uncover why customers really hire you.
Together, we sharpen your positioning and guide growth bets so your team moves faster with confidence.
Teams we’ve worked with.
Does this sound familiar?
Our messaging isn’t clear enough.
Prospects don’t instantly “get” what you do, and conversations drag because nothing feels clearly differentiated.
No one’s singing from the same hymn sheet.
Sales, marketing and product all describe your value differently. Prospects lose confidence, execution slows, and everything feels harder than it needs to be.
You’re putting in the work. Results stay flat.
Features ship and campaigns launch, but the story isn’t landing. Conversion doesn’t shift, and growth is stalling.
What you really want:
A message that lands first time.
A clear, differentiated story shaped by what buyers actually care about, so prospects “get it” straight away and feel confident in your pitch.
Growth that compounds.
Product marketing and customer success all pulling in the same direction, aligned around one unified story.
Everyone is clear on what to build next and how to sell it.
Unified teams.
Sales, marketing and product all pulling in the same direction, aligned around one unified story. Everyone is clear on what to build next and how to sell it.
The Value Proposition
Design Sprint
A focused 6-week programme combining customer interviews, Jobs-to-be-Done workshops, and proposition design.
We help you turn the voice of your customer into a clear, credible story—aligned internally and ready to show up in your website, sales materials, and pitch deck.
What you’ll get:
Team workshops
Two facilitated workshops to align on the customer segments and value proposition
Shared working canvas + captured decisions
Customer research
8–12 JTBD interviews with notes + recordings
Insights: themes, quotes, decision drivers and buying criteria
JTBD research report
Positioning & messaging
Value proposition statement + proof points
Messaging matrix (proof points, objections)
Landing Page Prototype
Landing page content prototype (structure + copy outline / mini-wireframe)
Key page elements drafted (hero, proof, objections, CTAs)
Handover & next steps
Handover pack
Recommended next experiments and implementation priorities
Pricing
Value Proposition Sprint
ÂŁ3,000
A focused, workshop-led 2 week sprint to align your team on the value proposition and translate it into clear messaging and a landing page prototype.
Best for: Early teams who need clarity, alignment, and a usable story—fast—without running customer interviews.
What’s Included:
Workshops Ă—2 (cross-team)
Value Proposition
Customer Messaging Matrix
Landing page prototype (copy / wireframe)
Handover pack
2-3 weeks. Up to 6 stakeholders
Voice of the Customer Sprint
ÂŁ9,850
Our full value proposition design programme. We combine team workshops with real customer interviews to validate the story, refine it, and leave you with evidence-led positioning and messaging.
Best for: Teams preparing to scale, reposition, or raise—who want confidence that their GTM strategy is grounded in real customer insight.
Everything in VP Sprint, plus:
Market snapshot
1:1 interviews Ă—10
Interview recordings
AI Powered Analysis
Insights & team debrief
Messaging Matrix (validated)
~6 weeks. Up to 6 stakeholders
“This design sprint was different.
The focus was tight and the results were actionable.
Highly recommended to get clarity on your value proposition and marketing strategy.”
Colin Hewitt, CEO Float App
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Let’s work together.
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What most people want to know.
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Our programme is perfect for latter-stage companies that have already achieved product market-fit, but need to refine their value proposition for a specific market segment and/ or they are planning to expand into new markets. Essentially, the Value Proposition Design Sprint kick starts your journey to achieving business model fit with existing or new markets.
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The VPD Sprint typically takes 6-7 weeks. The customer validation phase (weeks 3-5) may extend by an additional week depending on the number of interviews and their uptake.
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The VPD Sprint combines rapid, iterative design thinking frameworks with in-depth customer interviews and validation processes, offering actionable insights and a prototype within 6-7 weeks, which is significantly faster and more targeted than traditional market research methods.
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You will be actively involved throughout the entire VPD Sprint process. We set up messaging groups for constant communication, hold regular check-ins and calls to keep you updated, and involve you in the customer interviews. Your input and collaboration are crucial to ensure that the value proposition is accurately tailored to your target market and business needs.
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Success is measured by the clarity and precision of the value proposition, the effectiveness of the prototypes, and the actionable insights provided. We also gauge success based on client satisfaction and the subsequent impact on their marketing strategy and product development.